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1. Introduction

Alfa Appliances ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

2. Information We Collect

2.1 Personal Information

• Repair booking details and appointment preferences
• Order history and product preferences

2.2 Automatic Information

• IP address and browser type
• Device information and operating system
• Pages visited and time spent on our site
• Referring website addresses
• Cookies and similar tracking technologies

3. How We Use Your Information

We use your information for the following purposes:

• Processing and fulfilling your orders
• Scheduling repair bookings and service appointments
• Verifying postcode eligibility for delivery and repair services
• Processing payments securely through our payment provider
• Sending order confirmations and delivery updates
• Providing customer support and responding to inquiries
• Improving our website and services
• Sending promotional offers (with your consent)
• Preventing fraud and ensuring security

4. Information Sharing and Disclosure

We do not sell your personal information. We may share your information with:

4.1 Service Providers

• Shopify: E-commerce platform for order processing
• Stripe: Payment processing for repair bookings
• Delivery Partners: Third-party courier services for out-of-radius deliveries
• Installation Teams: Professional installers for optional installation services

4.2 Legal Requirements

• We may disclose your information if required by law or to protect our rights, property, or safety.

5. Cookies and Tracking Technologies

We use cookies to:

• Remember your preferences and shopping cart
• Analyze website traffic and user behavior
• Personalize your experience
• Improve our services and marketing
• You can control cookies through your browser settings. For more details, see our Cookie Policy.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• SSL/TLS encryption for data transmission
• Secure payment processing through PCI-compliant providers
• Regular security audits and updates
• Access controls and staff training

7. Your Rights

Under UK GDPR, you have the right to:

• Access: Request a copy of your personal data
• [Other rights such as Rectification, Erasure, etc. are implied but not fully visible in the images]

10. Children's Privacy

• Our services are not intended for children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. Changes to This Policy

• We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page and updating the "Last Updated" date.

12. Contact Us

• If you have questions about this Privacy Policy or wish to exercise your rights, please contact us.